Coinbase is the biggest cryptocurrency exchange in the world allowing users to buy and sell currencies on their platform. Providing apps on android and IOS and a responsive website.
I worked on a project for the Coinbase app aimed at creating a new feature to benefit current users. The feature was designed to help people buy and trade cryptocurrencies more efficiently, adding significant value to their experience.
As I already have a huge interested in cryptocurrencies I applied my current knowledge of the markets into my design. Currently there seems to be an influx of companies specialising in different user cases. I have been invested in the cryptocurrency space since 2016.
This led me to incorporate different features from other crypto companies. Such as being able to track your portfolio on the Coinbase app, as currently there are some competitors who provide this feature such as Blockfolio and Delta, which I researched when creating my design. Currently in the app you can only buy, sell and transfer but you do not have the ability to track the rest of your portfolio outside the app leading people to come away from coinbase and try out other products.
When designing the screens for coinbase I created a new portfolio section in the navigation menu. I added features so that users can now add different currencies that are not currently sold on Coinbase and are now able to track the whole market. You can see how much profit or loss you have made on your trades and track the progress of your positions. I used the current Coinbase style guide as the basis for my design so that the new features are consistent with the current app design and to ensure that it doesn’t take away from the user experience.
For the end results this feature later got developed into the Coinbase app as you were not able to track your portfolio outside of the app until the feature I created was produced as a result the help Coinbase retain users to user there app that did not just have coins on their exchange but to use it as a tracking tool. This tool is now Live .